November 15, 2021 Colin Jacobsen

XR in the Wild: Reese’s Puffs Beatmaker

Brand: Reese’s Puffs cereal

XR Program: Beat Maker

XR type: Augmented Reality/Connected Packaging

Description: On the back of the special Reece’s Puff’s cereal boxes is a diagram of a drum machine. You scan the QR code with your mobile phone and it takes you to a special Reese’s web app that accesses your phone’s camera. Place cereal puffs wherever you like on the drum pad spaces and then hover your camera phone over the box. Using AR, the app “reads” where you placed your puffs and generates a beat accordingly. Move the puffs around and the beat changes.

General Mills calls this the RP-FX series, which features the Crunchy Drum Machine, the Creamy Lead Synth, and Chocolatey Bass Synth

What we like about it: It doesn’t require an app; users can stay within their mobile browser. Users can interact with the virtual drum machine using pieces of the cereal to make real beats. It’s a really fun application for both children and adults.



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