Why Brands Should Care About 3D and AR Marketing
2020 has presented companies with unprecedented challenges. These challenges have increased society’s reliance on websites and apps for purchases, leading to a large spike in eCommerce traffic. The 33% increase from $1.8 trillion in 2019 to about $2.4 trillion in 2020, shows the industry is seeing significant growth as people shop from home and avoid brick and mortar stores.
As eCommerce gains momentum with adoption and retention, brands seek to better digitize their offline experiences for consumers. Through 3D and AR, brands forge a more immersive connection with consumers that leads to a better shopping experience and more purchases.
Evaluate Your Brand’s eCommerce Presence
For perspective, eCommerce platforms generated $25 trillion USD worldwide in 2019, with retail accounting for $3.5 trillion. The growing demand for eCommerce solutions from a digitally savvy consumer has made it essential for brands to maintain a polished online and mobile presence. Businesses of all sizes can scale their online presence with ease thanks to the rise of companies like Shopify, Wix, Squarespace, and Weebly.
A successful eCommerce strategy requires efficiently bringing customers to the store and increasing their likelihood of making a purchase. Customers respond well to visual cues, with 83% stating a product image influences their purchase. Thinking beyond images, other mediums that can provide visual cues are 3D and AR.
A 3D representation of a product has more visual cues than an image, and AR acts as a multiple to 3D’s visual cues. Using 3D/AR within a product preview will elevate a brand’s shopping experience and accelerate conversion rates by 2.5x.
How Arlene can help
When applied to product try-ons, 3D/AR enables personalization, 63% of consumers reported an improvement in their shopping experience with up to 400% more view-to-cart conversions. While this seems ideal, brands haven’t had the tools to implement these experiences efficiently at scale. In response, Arlene has developed products that democratize 3D/AR for brands and publishers.
Using the concept of templatization, Arlene has created 3D/AR formats that are easy for brands to use to generate ads across web, mobile, and social. The experiences are simple, to showcase the product and focus on ease of use while having a rinse and repeat implementation where attributes can be quickly customized. No files or technical integrations are required for marketers to get started.
Arlene has multi-faceted products that work across eCommerce and advertising, enabling a price structure that’s beneficial for brands looking to reach more people while maintaining cost efficiency.
Above is an example AR furniture preview using Arlene. Consumers can use their mobile device to preview photorealistic products as they would appear in their homes. The brand can also take this experience and extend it through templatized social and programmatic ads. Scan the following barcode to try for yourself!
3D/AR technology is evolving and so is Arlene. Looking to the future, Arlene plans to continue building tools that make it easier for marketers and publishers to transact using immersive experiences. The industry remains nascent and Arlene sees opportunities to improve 3D/AR creation processes, bundle data/analytics with machine learning to extract more learnings from 3D/AR, and integrate with other 3D/AR channels (wearables, Unity, etc.).
Want to learn more about using 3D/AR? Please visit Arlene’s website or reach out via email at firstname.lastname@example.org.