Coach x Disney Mickey Mouse x Keith Haring
Date: January 2021 Services: Technical Consulting (Planning, Architecture and Development), Arlene 360 Studio CMS, Regional Templates, Social AR filters.
Coach x Disney Mickey Mouse x Keith Haring immersive artscape with shoppable 3D products, AR social filters, interactive street art (a nod to Haring), and an exit through the gift shop finale. With eight unique spaces including five interactive rooms, Coach utilized virtual space to generate brand recognition and results. With 307k unique visitors and a 23% product CTR, Coach increased AOV 16% and saw significant ROI increase across their global base.
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