The Sill AR plant preview
Date: December 2020 Services: Arlene Spark AR Generator, 3D Product Design and Creation, Facebook Ads integration and campaign strategy consulting.
The Sill, a NY-based plant company, utilizes Facebook and Instagram for paid marketing. In an effort to better target Millennial males, The Sill partnered with Arlene to deliver ads where users could preview plants using AR. The campaign was built using SparkAR and led to a 2.94% clickthrough rate and 27% CPM improvement.