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Coach “Signature City”


DATE:

June 2021

 

SERVICES:

Technical Consulting (Planning, Architecture and Development)

 

Arlene partnered with Coach to deliver “Signature City,” a gamified shopping experience built for Tmall, a Chinese eCommerce platform. Customers could scroll through an infinite 3D landscape, engage with characters, receive promotions, and link directly to products.
 
Press:

Forbes
Briggs Hillier