Coach – Disney Princess

DATE:

March - April 2021

SERVICES:

Technical Consulting (Planning, Architecture and Development), 8th Wall Integration, SLAM Tracking, AR Animation.

Coach partnered with Arlene to power magical AR experiences for its “Disney Princesses” collaboration. The experience features interactive castles for Cinderella, Bella, and Tiana, transporting customers back to their happiest childhood moments. The scenes include motifs like castles, flowers, and birds. In Shanghai, the experience was complemented by a physical Bicester Village where customers could shop and activate the AR through QR codes. 

Press:

WindowsWear