XR in the Wild: Rugs-Direct.com
XR Program: See This Rug In Your Room (Room Virtualizer)
XR Type: In-browser Virtual Try-On
Description: Place one of its rugs in any room photo to get a better sense of how it will look in your space.
What we like about it: It doesn’t require an app; users can stay within their browser and seamlessly go from a product page to seeing the rug in their room. The feature has pre-loaded rooms so the user doesn’t have to stop, but can upload a picture of their own room if they would like.