XR Program: The Etsy House

XR type: Virtual Tour

Description:  Walk through and explore curated items from Etsy’s marketplace displayed in a 360-degree visual augmented setting. Visitors can virtually tour the house and click on items to learn more about them and be transported to a buy page.

What we like about it: It doesn’t require an app; users can stay within their mobile browser. Users can interact with the virtual drum machine using pieces of the cereal to make real beats. It’s a really fun application for both children and adults.

Here’s what Etsy said about it:

“With photorealistic and true-to-scale renderings, seamless navigation, and 360-degree visuals, The Etsy House transports shoppers to a one-of-a-kind virtual home filled with holiday decor and gifts, Etsy Design Awards winners (both past and present), bespoke furniture and artwork, and other fun surprises. Even better, the house is shoppable – when you hover over select items, a pop-up will provide more information on the product and a link to purchase.”

What we like about it: It adds a spatial context to Etsy’s wide variety of eclectic products that shoppers may have trouble visualizing how they would look in a room. It’s also very accessible, easy to navigate, and can be experienced within both desktop and mobile browsers.

What we think could be improved: The products themselves are not in 3D and cannot be interacted with inside the Etsy House. For example, you can't rotate it to see better nor do they have an AR component to see how they would look in the user's own space.

The Etsy House has a ton of rooms, each filled with clickable items to examine and explore

So, for example, maybe while you're "walking" through the Etsy House, you see this lighting fixture:

When you click it, it opens a pop up that can take you directly to the Etsy marketplace to buy it.